The phrase “Content is King” has become a common credo in the digital marketing world. While admittedly a bit cliché, it’s a very accurate, if deceptively simple, statement. Creating unique, high quality content is the cornerstone of any successful business plan for web marketing. Before we dive into the process for crafting great content, let’s […]
Simplified SEO Strategies: “Long-Tail” Keywords Explained
If you’ve ever researched SEO strategies or discussed keyword targeting strategies with your digital marketing team or SEO agency, you may have come across the phrase “Long Tail Keywords”. Granted, this term might also be entirely new to you. Or perhaps you’ve heard it but you’re unsure of its meaning. Either way, any business owner […]
The Importance of Content in Search Engine Optimization “SEO”
Search engine optimized content is one of the most important elements of SEO. It plays a vital role in determining who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate. How Search Engines Work First, it is important to […]