The Solution to Track Events and Comply With Cookie Consent Laws
Server side tagging is a smart way to track online activities while following privacy rules. Instead of handling data on the user’s device, it processes data on a secure server. This means personal information is removed before it’s shared with other services, helping to protect user privacy. Server side tagging makes it easier to meet privacy laws and keep user data safe.
Will I Lose Event Data?
Some people worry that using server side tagging might cause them to lose important data about user activities. However, when done correctly, server side tagging captures all necessary data without any loss. Advanced server side systems are built to track everything you need, ensuring you don’t miss any important information while staying compliant with privacy regulations.
What is Server Side Tagging?
Server side tagging is a method where data processing happens on a server rather than on the user’s device. This approach keeps user information more secure and private. By handling data on the server, businesses can better control what data is collected and shared, reducing privacy risks. It also improves performance by taking the load off the user’s device, ensuring accurate data tracking. Server side tagging is a modern solution that helps businesses meet privacy demands and maintain effective data tracking.
We Are Here to Help
Lead Gear is dedicated to helping you navigate and comply with various cookie consent laws, ensuring your business adheres to all privacy regulations. Our advanced solutions accurately track all event data, providing you with the insights you need while safeguarding user privacy. Trust Lead Gear to simplify compliance and optimize your data tracking processes.
Work With Lead Gear to Transition to Accurately Track Your GA4 Data
What About Additional Third Party Cookies / Tracking Tools?
Custom solutions are available for additional third party cookie / tracking support, depending on the platform. Please contact us for more information.